Last spring, Rogan for Target hit stores and was a rip-roaring success. Women FLOCKED to Target stores to snatch up eco-friendly clothes that don’t cost 5 million dollars. And Target’s smile was big—real big. SO big that it’s ready for another go-round. This time, Rogan Gregory is teaming up with Scott Mackinlay Hahn to design a Loomstate eco-clothing line for us little people. I see lots of plaid and I see pelican-print bikinis. I like what I’m seeing.
Make no mistake about it: YES! This is certified-organic cotton. YES! These are soft-wash finishes. YES! Prices starting at 14.99. And whoa–YES! A line for men!
Oh, and for what it’s worth: some “real” Rogan duds are on clearance now at his online shop. If you want a taste of the Target line’s richer, more well-spoken cousin: http://www.rogannyc.com/clearance/womens
Also: check out new ensembles this week (Ensemble Envy page). Much excitement.